A TXT record is text in free, human-readable form, which is associated with a domain address as a DNS record for one purpose or other. The most common use of a TXT record is to add your web site to a search engine or to an analytics platform, which offers info about the traffic to your website. Setting up this type of a record may serve as confirmation that you're the Internet domain owner and they will provide the content that you need to include as the value when you set up the record. Another application of a TXT record is to verify that an e-mail message is sent by the domain owner and from a trusted server - this is the so-called SPF protection, which helps prevent any electronic address created under your domain to be forged and unauthorized individuals to send spam making it look like it was mailed from your own mailbox. You could add any other information which you want to be associated with your domain name in a TXT record as well.